聽力 10-2: business without borders

Business without borders

NARRATOR: Bernie Silver and his daughter Jocelyn Patterson run Here, There, and Everywhere, a small business that sells maps and globes.

They are meeting with globalization consultant Nick Scott to discuss the company's next step.

NICK: Mr. Silver, Ms. Patterson, it's nice to meet you.

I'm Nick Scott.

Please sit down.

I hope I can answer any questions you might have about our globalization consulting services.

BERNIE SILVER: Thank you, Mr. Scott.

Well, you know my daughter and I own Here, There, and Everywhere.

NICK: Yes, I've bought several of your maps.

They're wonderful.

I particularly like the folding ones covered with plastic.

They last forever.

JOCELYN: They've been successful, but it's time for us to get up-to-date.

We need to branch out, to reach a greater audience--an international audience.

What I've been telling my father is that we need to sell our maps online.

BERNIE: Yes, Jocelyn has persuaded me that we can't help but benefit from advertising online.

She says there are two kinds of businesses:

those that are in cyberspace and those that aren't.

And the ones that aren't online can't compete with those that are.

NICK: I have to agree with Jocelyn, Mr. Silver.

This is where we can help.

We can design your site and rework your business plan for the 21st century.

Several smaller companies we're working with now have just established their Web presence and are already getting new clients.

I know your company could benefit too.

BERNIE: Now you sound just like my daughter.

But you're both right.

I'm ready to take the plunge, but I have some questions.

Won't it be difficult to get our business on the Web?

NICK: It's actually not that complicated.

The most difficult part is setting up billing and payment.

But we've helped lots of companies do this, and we can walk you through the process.

Do you think there are enough people around the world who read English to justify this move?

Jocelyn insists there are.

NICK: Well, English is the language of business.

And you can always get the site translated if you need to.

BERNIE: I guess that's true.

Let's discuss a timetable for our move online, Nick.

It looks like Here, There, and Everywhere is going to live up to its name.


字幕

旁白：Bernie Silver 和他女兒 Jocelyn Patterson 經營一家名為Here, There, and Everywhere 的小公司，主要是銷售地圖和地球儀。

他們正在與精通全球化經營的顧問 Nick Scott 討論公司的下一步發展。

NICK：Mr. Silver、Ms. Patterson，很高興和你們見面。

我是 Nick Scott。

請坐。

您如果有任何關於本公司全球化諮詢服務的問題，我會盡力回答。

BERNIE SILVER：謝謝您，Mr. Scott。

您知道我女兒和我一起經營 Here, There, and Everywhere 這家公司。

NICK：是的，我知道。我曾買過您們公司的一些地圖。

您們地圖的品質很好。

我特別喜歡有塑膠封套的摺疊式地圖。

這類地圖非常耐用。

JOCELYN：這類產品銷售得很好，但現在是該我們趕上最新情勢的時候了。

我們需要擴展業務，將觸角延伸到更多的客戶 - 特別是國際客戶。

我一直告訴我父親我們必須上網銷售地圖。

BERNIE：是的，Jocelyn 說服我，她認為上網登廣告一定能讓我們從中獲益。

她說現在只有兩種商業：

一種是在網路的世界中，另一種則不是。

而不上網的公司是無法與上網路做生意的公司競爭。

NICK：Mr. Silver，我非常同意 Jocelyn 的看法。

這也就是我們能幫忙的地方。

我們能為您設計網站，並為您重新擬定二十一世紀的商業計劃。

一些目前與我們合作的小型公司，已使他們的網站出現在網路上，並且找到了新客戶。

我知道 貴公司也會從中獲益。

BERNIE：您現在說的話和我女兒一模一樣。

但你們倆個都是對的。

我已經準備好要冒險嘗試，但是我還有一些問題。

要在網路上推動我們的事業會不會很困難？

NICK：事實上這並沒有您想像的複雜。

最困難的部份是設立收帳和付款系統。

但我們已幫助許多公司設立這類系統，我們能為您詳細說明整個過程。

您認為全世界有夠多能閱讀英語的人，來證明這項行動是對的嗎？

Jocelyn 持很肯定的看法。

NICK：嗯，英語是商業語言。

如果有需要的話，您也可將網站翻譯成別的語言。

BERNIE：我想您是對的。

Nick，我們討論一下要上網行動的時間表吧。

看起來我們會變成名符其實的 Here, There, and Everywhere。

ref: 聽力 10-2.wav